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Data protection declaration.

Data protection


This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter jointly referred to as "online offer"). With regard to the terminology used, such as We refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR) for “processing” or “responsible person”.


Responsible Person

MEDICE Arzneimittel Pütter GmbH & Co. KG
Kuhloweg 37
58638 Iserlohn
Germany
Telefon: +49 (0) 2371 937-0
E-Mail: info@medice.de

You can find more information in the Imprint of this website https://medice.com/en-de


Data protection officer

Andreas Reinke
M.A. Betriebswirtschaftslehre Berater Datenschutz / Datenschutzbeauftragter (PersCert TÜV)
Fon: 0234 - 5 88 77 - 27
Fax: 0234 - 5 88 77 - 70
Mail: reinke@datenschutzbeauftragter.ruhr
arbeitgeber ruhr GmbH | Königsallee 67 | 44789 Bochum


Type of data processed

  • Usage data (e.g. websites visited, interest in content, access times).
  • Meta / communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (in the following we also refer to the persons concerned as "users").


Purpose of processing

  • Provision of the online offer, its functions and content.
  • Optimizing the user experience
  • Safety measures.
  • Individualization of content and ads
  • Reach measurement / marketing

Terms used


“Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Processing” is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term goes far and includes practically every handling of data.

"Pseudonymization" the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that guarantee that the personal data cannot be assigned to an identified or identifiable natural person.

"Profiling" means any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal to analyze or predict the preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.

The “person responsible” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

"Processor" means a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.

Relevant legal bases


In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to safeguard our legitimate interests is Art. 6 Para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as the legal basis.

Safety measures


In accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons, we make suitable technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, forwarding, ensuring availability and their separation. In addition, we have set up procedures that ensure the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

Cooperation with contract processors and third parties


If we disclose data to other persons and companies (contract processors or third parties) in the course of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if the data is transmitted to Third parties, as required by payment service providers in accordance with Art. 6 Para. 1 lit. b GDPR to fulfill the contract), you have given your consent, a legal obligation provides for this or based on our legitimate interests (e.g. when using agents, web hosts, etc. ).
If we commission third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 GDPR.

Transfers to third countries


If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the context of the use of third-party services or disclosure or transmission of data to third parties, this will only take place if it happens to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 ff. GDPR are met.

Data Subject Rights


You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
You have accordingly. Art. 16 GDPR the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, in accordance with Art. 18 GDPR, to request a restriction on the processing of the data.
You have the right to request that you receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.
You also have gem. Art. 77 GDPR the right to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to revoke your consent in accordance with. To revoke Art. 7 Para. 3 GDPR with effect for the future.

Right to object

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can in particular be made against processing for direct marketing purposes.

Cookies and right to object to direct mail

"Cookies" are small files that are stored on the users' computers. Various information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, e.g. the contents of a shopping cart in an online shop or a login status can be saved. Cookies are referred to as "permanent" or "persistent" and remain stored even after the browser is closed. E.g. the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if it is only their cookies, they are referred to as "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.

If you generally do not want cookies to be stored on your computer, it is your responsibility to deactivate the corresponding option in the system settings of your browser. You can delete saved cookies in the system settings of the browser.

A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ explained. Furthermore, cookies can be saved by deactivating them in the browser settings.

We would like to point out that the complete exclusion of cookies can lead to functional limitations of this online offer and many other Internet offers.

Cookie preferences: We take your trust and data protection very seriously. If you would like to activate or deactivate individual cookies or tools on this website, you can therefore set this under the Cookie-preferences on this website.

Standard deletion of data

The data processed by us will be deleted or restricted in their processing in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. I.e. the data will be blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 Abs. 1 AO, 257 Abs. 1 Nr. 1 and 4, Abs. 4 HGB (books, records, management reports, accounting documents, trading books, more relevant for taxation Documents, etc.) and 6 years according to § 257 Paragraph 1 No. 2 and 3, Paragraph 4 HGB (commercial letters).

According to legal requirements in Austria, the storage takes place in particular for 7 years in accordance with § 132 para. 1 BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, list of income and expenses, etc.), for 22 years in connection with land and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services that are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Hosting and e-mailing

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, sending emails, security services and technical maintenance services that we use for the purpose of operating this online offer.

We, or our hosting and email provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer based on our legitimate interests in an efficient and secure provision of this online offer in accordance with. Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of an order processing contract).

Collection of access data and log files

We, or our hosting provider, collect data on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .

For security reasons (e.g. to investigate acts of abuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.

Cloudflare's content delivery network

With your consent in accordance with Article 6 (1) lit. a GDPR a so-called "Content Delivery Network" (CDN), offered by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. A CDN is a service with the help of which the contents of our online offer, in particular large media files such as graphics or scripts, are delivered more quickly with the help of regionally distributed servers connected via the Internet. The processing of user data takes place solely for the aforementioned purposes and to maintain the security and functionality of the CDN.

With your consent to the use of Cloudflare, you consent to data transfer to the USA, a country with a lower level of data protection than Europe.

For more information, see the Cloudflare privacy policy: https://www.cloudflare.com/security-policy .

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offer). The Tag Manager itself (which implements the tags) does not process any personal data from users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines:
https://www.google.com/intl/de/tagmanager/use-policy.html .

Google Analytics

With your consent in accordance with Art. 6 Para. 1 lit. a. GDPR, we use Google Analytics, a web analysis service from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.

With your consent to the use of Google Analytics, you consent to data transfer to the USA, a country with a lower level of data protection than Europe.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. In doing so, pseudonymous user profiles can be created from the processed data.

The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plug-in available under the following link:
http://tools.google.com/dlpage/gaoptout?hl=de


This website uses the “demographic characteristics” function of Google Analytics. It can be used to create reports that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third-party providers. It is not possible to assign the data to a specific person. You can deactivate this function at any time. You can do this via the ad settings in your Google account or by generally prohibiting the collection of your data by Google Analytics, as explained in this data protection declaration.

You can find more information on the use of data by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/technologies/ads ) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated ).

The personal data of the users will be deleted or anonymized after 26 months.

If you want to activate or deactivate Google Analytics on this website, you can do so under the cookie preferences on this website.

Google Universal Analytics

We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a process by Google Analytics in which the user analysis is carried out on the basis of a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking") .

If you want to activate or deactivate Google Universal Analytics on this website, you can do so under the cookie preferences on this website.

Cookie-preferences on this website

Target group formation with Google Analytics

We use Google Analytics in order to only display the advertisements placed within Google's advertising services and its partners to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products based on the visited Websites) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we would also like to ensure that our ads correspond to the potential interest of the users.

If you want to activate or deactivate Google Analytics and target group formation with Google Analytics on this website, you can do so under the cookie preferences on this website.

Google Doubleclick

With your consent in accordance with Art. 6 Para. 1 lit. a. GDPR Google Doubleclick, a web analysis service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, ("Google").

By agreeing to the use of Google Doubleclick, you consent to data transfer to the USA, a country with a lower level of data protection than Europe.

We use the online marketing process Google "Doubleclick" to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.). Double Click is characterized by the fact that ads are displayed in real time based on the presumed interests of the users. This allows us to display advertisements for and within our online offer in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If a user e.g. Ads for products are shown that he was interested in on other online offers, this is called "remarketing". For these purposes, when our and other websites on which the Google advertising network is active, a code is immediately executed by Google and so-called (re) marketing tags (invisible graphics or code, also called " Web Beacons "called) integrated into the website. With their help, an individual cookie is created on the device, i.e. a small file is saved (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, which content he is interested in and which offers the user has clicked, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer.


The IP address of the user is also recorded, although it is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only transferred in full to a Google server in the USA and shortened there in exceptional cases. The aforementioned information can also be combined by Google with information from other sources. If the user then visits other websites, they can be shown advertisements tailored to them according to their presumed interests on the basis of their user profile.

The data of the users are processed pseudonymously within the framework of the Google advertising network. I.e. Google stores and processes e.g. not the name or e-mail address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. From Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about users by Google Marketing Services is transmitted to Google and stored on Google's servers in the USA.

You can find more information on the use of data by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated ).

If you would like to activate or deactivate Doubleclick on this website, you can do so under the cookie preferences on this website.

Outbrain

On our website we use the technology of the provider Outbrain UK Ltd. ("Outbrain"). This technology makes it possible, through the use of cookies, which are stored on your computer / device, to inform you of further content on third-party websites that may also be of interest to you. We use Outbrain to attract readers to our websites. We therefore also use the Outbrain cookies to optimize our traffic generation using so-called conversion goals. The recommendations integrated by Outbrain are determined based on the content you have read so far. The content is technically controlled and delivered automatically by Outbrain. The display is made on a pseudonymous basis. Personal data is not saved here. The cookie uses information about the device source, browser type and your IP address, which has been completely anonymized by removing the last octet, to select suitable content. You can find further information on data protection at Outbrain at http://outbrain.com/legal/privacy . You can object to the tracking for the display of interest-based recommendations by Outbrain at any time via the "Opt-out" field (see point 4 "Advertising / Behavioral Targeting; How To Opt-Out.)" Within Outbrain's data protection declaration. Please note that you must set the opt-out separately in each device you use through which you access our website. If you object, you will continue to be offered interesting additional content; However, these are no longer based on your previous usage behavior.

If you would like to activate or deactivate Outbrain on this website, you can do so under the cookie preferences on this website.

Online presence in social media

We maintain an online presence within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in our data protection declaration, we process user data provided that they communicate with us within social networks and platforms, e.g. Write articles on our online presence or send us messages.

Integration of services and content from third parties

We use content or service offers from third-party providers within our online offer based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. Services such as Include videos, buy now buttons, pharmacy searches, doctor searches or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as being linked to such information from other sources.

Youtube

We embed the videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated .

If you want to activate or deactivate YouTube on this website, you can do so under the cookie preferences on this website.

Google Fonts

We integrate the fonts ("Google Fonts") from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated .

Google Maps

We integrate maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, the users' IP addresses and location data, which, however, are not collected without their consent (usually in the context of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated .

Fonts.com

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use external "Typekit" fonts from the provider "fonts.com" Linotype GmbH's font service (“fonts.com”), Werner-Reimers-Straße 2-4, 61352 Bad Homburg (“fonts.com”). You can find the data protection information from fonts.com here https://www.monotype.com/legal/privacy-policy .